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News & Articles

Latest News:

NMA Top 100 Interactive Agencies 2008

2nd January 2009

2008 has been another positive year for us at HeathWallace, our performance has been once again recognised by the NMA Top 100 awards.


WPP Group plc acquires HeathWallace Limited

1st April 2008

We are delighted to announce that WPP Digital, the digital investment arm of WPP Group plc ("WPP") has acquired 75% of the issued capital of HeathWallace Limited.


Between the Space

28th February 2007

HeathWallace are a sponsor of Between the Space, which is a visual arts project taking place on the trains running between Reading and London Paddington from January through until April 2007.
HeathWallace have designed and developed the Between the Space website.


Line of Thought Articles:

To Flash or not to Flash: Methods for presenting dynamic content

by Leonard Martin and Jethro Jessop, 17th April 2009

It is important to consider whether the use of Flash is strictly necessary for presenting dynamic content and Rich Internet Applications (RIAs) to the user. Working in conjunction with modern JavaScript frameworks and using "next-generation" browsers, it is possible to achieve a wide variety of visual effects without deviating from a traditional HTML document approach.


Google Chrome, just another browser?

by Tom Farmer, 2nd October 2008

The start of September 2008 saw the release of the Google Chrome web browser, into an increasingly competitive market.


Simplicity is not always that simple.

by Dave Wallace, 28th February 2007

At HeathWallace we pride ourselves in our business focused philosophy. To us success is measured in the "effectiveness" of our client's online solutions. To our clients, success is measured generally in return on investment i.e. conversion rates, numbers of applications, registrations, time online, etc.


A great user experience? The perennial balancing act between user & stakeholder needs.

by Michael Davey, 9th December 2006

It is probably no exaggeration to say that every web design project has at some stage suffered from the conflicting needs of stakeholders and users.

This issue has far reaching consequences for the ultimate solution, and can also be the making – or breaking – of a good client/agency relationship. It is not a case of following hard and fast rules or playing the blame game. Stakeholders and their agencies usually want the same thing i.e. a great user-experience. The problem often lies in the fact that they express it in such different ways.



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