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User Experience is about living your brand promise
By Sushmita Munshi, 21st December 2011
Millions of dollars are invested each year on creating brand awareness and conveying what a firm's brand promise is. When it comes to living the brand promise, many firms are trying to carve out a differentiated customer experience strategy for their organization as a critical conduit to delivering their brand promise and to creating a competitive advantage.
As customer experience is the aggregated result of experiences a customer has with the firm's various communication, sales & servicing channels or touch points (online, offline, human assisted or not) over time, creating a coherent and consistent customer experience becomes a complex endeavor.
The discipline of user experience (UX) is an enabler for companies to effectively live their brand promise in a sustainable way by pursuing customer experience as an organization-wide strategic competency. The design and making of well thought through solutions and systems used by customers and staff all contribute to creating a unified customer experience that is meaningful, usable and engaging.
This is what User Experience Hong Kong (UX HK) is about at its very heart as an event that aims to facilitate knowledge exchange with both UX practitioners and companies who need to collaborate for creating better customer experiences. The event will bring international experts to Hong Kong to share, interact and inspire. The event will include presentations from renowned experts as well as interactive workshops, covering topics such as user research, multi-channel customer journeys design, creating a culture of UX, and getting stakeholder buy-in for UX projects, etc.
It's a unique event for Hong Kong and definitely invaluable for companies and UX design practitioners alike who are committed to living their brand promise and move way beyond talking about it.
HeathWallace, a digital user experience consultancy, is proud to be sponsoring the upcoming User Experience Hong Kong 2012 which will be held on February 17th and 18th 2012. For more information, check out www.uxhongkong.com. The event was sold out last year, so don't miss the opportunity to attend by reserving a seat early.