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Future of Digital Finance
UK, 10th Nov and Hong Kong 24th Nov 2011
To be successful, financial services firms need to have a strategic customer experience vision as well as the capabilities, people and processes to deliver them leveraging on the right technologies as enablers.
This, combined with the fact that digital (web, mobile, tablet, digital advertising and communities) has become the first channel of consideration when designing the communication and delivery of financial services, wealth management products and investment solutions, the need to gain insights into the user, their needs, motivations and pain-points is becoming more and more critical to the delivery of targeted, tailored offerings which engage the user from the onset by being relevant and progressively delivering the right information that the user is seeking.
As a digital user experience consultancy specializing in financial services, HeathWallace is delighted to be sharing our experience, expertise and viewpoints at the Future of Digital Finance event in the UK on the 10th of November and in Hong Kong, on the 24th of November, along with experts such as Brett King, author of Bank 2.0, and with our partner Sitecore.
The morning seminar will take an objective, experiential look at the state of the industry and emerging trends from a customer experience perspective. We will review and evaluate strategic opportunities the financial services sector should be considering, grounded in real customer insights, by harnessing the power of digital customer experience management technologies.
The event is primarily oriented towards senior change agents in Financial Services organizations, across planning, communication, service design and technology roles.