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WPP Group plc acquires HeathWallace Limited
1st April 2008
We are delighted to announce that WPP Digital, the digital investment arm of WPP Group plc ("WPP") has acquired 75% of the issued capital of HeathWallace Limited.
Over the last few years we have seen the requirements for our services become more global. We believe quality and client satisfaction should be at the heart of everything we do, and we recognised that we needed help and support if we were to maintain our standards while also achieving our global ambitions. We know that WPP has the scale and reach to support us and it is our firm belief that in WPP we have found the right partner.
Another incentive for seeking a partner is that it allows us to provide better value to our clients in developing the most effective online customer journeys. We are all incredibly excited about the opportunity and look forward to getting the most out of the relationship. WPP is committed to supporting our UK and HK operations and our imminent plans for U.S. expansion.